EVENT OUTLINE
Tagline: A Celebration of Nigeria’s Independence Day Where Music Meets Fitness
Motto: One For All And All For One! It’s me! It’s you! It’s us! Be a HERO and have a blast doing it!
Theme: Color combinations from our national flag
Opening Time: 2pm on a Saturday
Date: 1st October 2022
Place: Lagos
SCOPE OF WORK
- Chose a venue fit for the theme
- Number of audience and our budget.
- Determine and arrange all details A/V equipment, stage set-up, parking, signage and review security needs
- Assess accessibility requirements (e.g. all-gender restrooms, wheelchair accessibility, etc.)
- Determine event signage and attendee communication plan
- Staff and volunteers coordination: Manage communications with volunteers including marketing/sales/customer services staff/camera crew/ speakers
- Put together marketing campaign videos to build awareness and excitement
- Write blog posts about the event
- Identify, confirm sponsors and donations at various levels. Communicate with sponsors for their requirements, deadlines, and deliverables.
- Get event giveaways (swag)
- Rent/construction of display stands for prizes
- Design and print eye-catching covers, flyers, banners, backdrop, and raffle tickets
- Finalize and proofread printed materials
- Create some buzz
- Share on phone, via text, physical conversations – everywhere! Get everyone to be a part
- Team members will coordinate e-mail and other marketing to promote the event to partners and audience
- Book entertainment: DJs, hype man/gal, artists and dancers
- Determine VIPs and create invitation & tracking document
- Create Facebook Event, upgrade social profiles, interlink all social media pages
- Launch paid social media ads
- Make adequate travel arrangements for staff and stay of volunteers
- Hospitality and welfare
- Make sure fans are treated well
- Welcome packages
- Post-event marketing campaign videos and photos
- Post-event social media ads
- Ensure that everything will fit in our budget at the end of the party
- Send a “thank you” to all participants and supporters
- Compile and review survey results
- Reconcile budget
- Follow up with sponsors to see if the party met their KPIs
If this is a market you want to reach,